The Effect of Beauty Consumers' Ethical Consumption Awareness on Motive to Purchase Refillable Cosmetics

Although the range of choices consumers has expanded due to variety products, ethical consumption is spreading by raising objections social phenomena that cause risks such as waste resources and destruction global environment. Cosmetic containers, which increase in proportion size beauty industry, are thrown away general waste, research on container recycling or refilling cosmetics lacking. The purpose help educational basic materials for generation marketing aspects revitalization refill cosmetics. For empirical analysis study, 337 questionnaires were used final data their 10s 60s who have purchased refillable living Seoul metropolitan areas. collected data, frequency analysis, factor reliability correlation multiple regression performed through SPSS 24.0. As a result consciousness was divided into two sub-dimensions: ‘trust certified products’ (45.4%) ‘resource saving’ (22.3%). motivation purchasing extracted from ‘purchase promotion’ (42.7%) ‘environmental protection’ (26.6%). In conclusion, it found higher propensity awareness trust purchase promotion environmental protection factors. This study regional limitations, relation above we expect meaningful active studies effect cosmetic sustainability management (ESG) companies. Consumers be an index measure corporate responsibility activities.